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Stock Markets: Trading Equities and Shares of Public Companies

"In the short run, the market is a voting machine, but in the long run, it is a weighing machine." – Benjamin Graham


Tesla logo on back of a black car

If you’ve been following the headlines, you may have noticed that stock markets are often the focal point of financial news.


From Tesla's meteoric rise to Facebook’s transformation into Meta, equities make for compelling narratives. But what are equities, and how can you, as a retail trader or investor, leverage them to your advantage?


Let’s delve deeper into the world of stock markets.

What Are Equities?

Equities refer to the ownership interest in a company, usually in the form of shares of stock. When you buy a share, you're essentially buying a piece of the company.


This grants you the right to a portion of the company's assets and earnings.


Recommendations for Beginners

If you're new to the world of stock trading, consider starting with a demo account to understand the mechanics without the financial risk.


Once you're comfortable, move on to a live account. We recommend working with FCA-regulated brokers like Vantage and eToro.



If we don't trust it, you shouldn’t either.

Stock Markets: Where Trades Happen

The stock market serves as a secondary market where existing owners can sell their shares to other investors, providing liquidity and enabling price discovery.


Major stock exchanges include the NYSE, NASDAQ, and London Stock Exchange.


Stock Valuation: More Than Just Numbers

Stock valuation involves various factors, including financial statements, market conditions, and external economic indicators.


Understanding metrics like Price-to-Earnings (P/E) ratios, and Earnings Per Share (EPS), can give you an edge.


Vantage sale logo, trading app

Trading Example

Suppose you've conducted a thorough analysis of a tech company, ABC Tech, and believe it’s undervalued.

You could buy shares and hold them until they reach your target price. However, remember, you can win big, but you can also lose big.


Dividend Stocks vs Growth Stocks

Dividend stocks are shares in companies that return a portion of profits to shareholders. These are generally considered safer investments.


Growth stocks, on the other hand, are shares in companies that reinvest their earnings to accelerate growth. While riskier, these stocks offer the potential for significant returns.


Market Cycles: Timing Is Key

Understanding market cycles can be crucial. Bull markets offer rising asset prices, while bear markets show a trend of falling prices.


Knowing when to enter or exit can dramatically affect your success.


Concluding Thoughts: The Adventure Begins Here


Trading in the stock market can be a thrilling, yet complex endeavour.


By focusing on stock valuation, understanding market cycles, and knowing the difference between dividend and growth stocks, you can make more informed decisions.


Actionable Steps:

  1. Start with a demo account.

  2. Transition to live trading with FCA-regulated brokers.

  3. Continually educate yourself on stock valuation techniques and market conditions.

“As with all investments, your capital is at risk. Investments can fall and rise, and you may get back less than you invested.”


For more comprehensive insights into the financial world, follow Champ Profit. We aim to simplify the complex jargon of the finance universe and provide actionable advice.


Index of Terms

  • Equities: Ownership interest in a company

  • FCA: Financial Conduct Authority

  • P/E Ratio: Price-to-Earnings Ratio

  • EPS: Earnings Per Share

  • Bull Market: A market characterised by rising asset prices

  • Bear Market: A market characterized by falling asset prices

Trade smart, and may the odds be ever in your favour. Happy trading!

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